The Simple Way To Market Any Business

You’ve no doubt heard about the K.I.S.S. principle – “Keep it simple, Stupid.” Or as I like to say… “keep it simple, silly.”

K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s.

The phrase was coined by aircraft engineer Kelly Johnson. It’s nice to note that Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 spy planes).

Though the acronym has been used mostly by the US military, namely the U.S. Navy and United States Air Force, civilians, businesses and lots of other groups use it too.

Heck, I bet you’ve used it a few times yourself.

We all tend to over complicate things, including myself.

But I prefer simple any day and twice on Sunday. When tackling any problem, my number one rule is to start with the simple basics first (is the power on? Is the lamp is plugged into the electrical outlet?)

And you’d be amazed at how effective the simple way of doing things can be. After all, you can always complicate the hell out of things later, if you like.

You’ll be pleased to learn “simple” also works in marketing your biz too! Truth be told, simple has taken me a long, long way in the marketing of my business.

Let me explain…

The Three Pillars Of Good Marketing

OK. Let’s break this down into, you know, simple terms. You can easily and simply market any product or service if you examine the 3 pillars of marketing.

But before I go into details, I’ve got to give credit where credit is due. While, I’d love to think that I’m a marketing and advertising whizz, truth be told, I’m scratching the surface here.

What I have learned came from the true geniuses of the game. The guys who figured it out and have been in the marketing trenches for decades.

With that said, what you’re about to learn came from marketing top-gun Dan Kennedy. I recommend that you get your hands on any books, programs or live events he puts on. It’s nothing less than pure gold.

OK. On with the show. The pillars of good marketing are:

Message

Market

Media

Let’s talk briefly about each one.

Pillar 1. Message. This is the “what” you say to your prospects or clients. It’s the communication part of the equation of good marketing. If you get this wrong, then your efforts won’t necessarily fail but will suffer greatly in terms of results and sales.

Keep in mind, even if you have a great message and you shoot it to the wrong market, it’s going to land upon deaf ears. And you’re wasting marketing bullets… time, money and other resources.

Pillar 2. Market. The is the “who” you want to sell to. It’s the group of people most likely to be interested and willing buy your stuff. These are the prospects you are communicating with and who will receive your sales messages (sales letters, print ads, landing pages etc.)

So, your mission is to match your message to the correct market using the correct media.

As you know privacy is essentially dead these days. So, getting the names and addresses for nearly any target market is a fairly simple process.

Mailing lists comes in all shapes and sizes today. If you know what market you want to go after, you’re likely to find a list. It’s just a matter of contacting a list broker and describing who you’re looking for.

For example, If you are looking for people who are at least 7 feet tall, drive a BMW, live in South Carolina and subscribe to Psychology Today, you can get that list. It may not be a very large list, but nevertheless it still exists.

Pillar 3. Media. This the delivery system. It’s the vehicle that your message rides in. Think: magazines, newspapers, newsletters, social media such as Twitter, Facebook, LinkedIn, and list goes on forever it seems.

The best way to select which media to use, starts with the market. Are you targeting folks over the age of 65? There’s a good chance they do not use social media as a primary medium.

Yes, they very well may have a Facebook account, but this is not their main means of communicating or staying in touch with others.

They do read the local paper and use their cell phone regularly. They probably listen to the radio and watch TV.

But the only way to truly know is to ask your clients and prospects.

How To Target Your Market

One popular way that business owners use to target their market is by geographic.

Using geographic marketing you choose your market based on a specific location, for example, businesses within a 10-mile radius. This is a very simple way to choose your targets but it’s like dropping flyers out of a plane and hoping one lands with the right person.

Yes, a bit of an exaggeration but with a few simple tweaks, you can make your geographic marketing more effective. And you can do this by using…

… Demographic targeting. Demographic targeting is selecting people by age, gender, how much money they have, whether they are conservative or liberal, or what religion they are, single or married and so on.

Next, you have psychographics. Psychographics deals customer behavior, attitudes, interests and lifestyles. It’s useful when segmenting your market. This can be very powerful (and effective). Plus, it allows you to customize your marketing messages based on whatever market segment you are going after.

Hey, you could combine all three. And many of the cloud based programs, such as Adobe Marketing Cloud, Salesforce, HubSpot, Marketing 360 and more do just that. You could also check some of the open source solutions.

Again, you don’t have to get all “techie” just be sure you have details such as their contact info, and carefully track how much they spend, what they buy and how often. Simple with Excel.

Of course, I could go way deep into this topic, but staying the “simple” approach, suffice to say keep good customer lists, learn what your prospects and clients want and become the “go-to” company that fills their needs.

So, the next time you start a new marketing campaign, consider the ideas presented here. If you are tired of dumping big bucks down the advertising toilet and you’d like more profitable results, then I encourage you to give me a shout. Do you have questions about this article or would like to see a subject covered? Again, just shoot me a line. I’m always happy to help.

Yours for higher response,

Emette E. Massey

Let’s Talk Marketing Strategy

You’re a new non-profit and wondering how you’ll come up with money to support your cause, right? You’ve heard the hype about grants and loads of free federal money that are available to anyone willing to lend a helping hand in society, but have you done any serious investigation into the processes that sustain a non-profit in the long haul?

Let’s start with a few pieces of common misinformation:

Grants are sustainable.

This is far from the truth. Grant funding is like a crutch. The whole idea behind setting aside a chunk of money is to help an organization establish a project or keep an impactful project in place when times are tough. Grant money isn’t intended to sustain an organization fully.

Grants are available for everyone.

Most grant money is available to government entities and non-profit organizations. If an individual or for-profit business, chances are your grant search is going to be grueling. Not to mention, probably spend more resource applying for the money than receive IF you get funded. Therefore, seeking grant money is a largely ineffective marketing approach for almost every non-profit organization.

Grants are available for everything.

Grant money for specific causes that advance a social mission. Federal money for very specific and foundation money is set aside to advance a specific purpose set forth by that foundation. Although true that a foundation may support minority-owned businesses, the competition is fierce. There are thousands of people just like yourself searching for that same money.

So, does that mean you should give up? Absolutely Not.

But, you should devise a strategic plan based on this information. Using a transaction cost analysis (TCA) framework, let’s look at some of the most cost-effective forms of marketing for ANY non-profit organization and then we’ll discuss how this all relates to your overall funding search. There are 6 major types of marketing for organizations with social missions:

Direct mail

Most of us associate direct mail with those little flyers we get stuffed between the newspapers or postcards offering 50% at the next department store sale. direct mail has proved to be valuable in capturing the attention of prospective donors and in following up with people who have previously donated money to a cause. Direct mail is relatively inexpensive but does not yield a huge response.

Direct Response Marketing

Direct response marketing constitutes a variety of techniques but is commonly associated with practices such as television, magazine, and radio advertisements where consumers are encouraged to take part in a direct call to action. Direct response marketing is expensive and relatively ineffective in reaching targeted audiences.

Catalogue Marketing

Catalogue marketing is generally an approach used by businesses that sell products or packed services but can be used by non-profit organizations that sell cause-related apparel. Although catalogue marketing has a low return rate, it has been found to increase among use of other marketing techniques.

Telephone Marketing

We’re all familiar with telemarketers-primarily the reason telephone marketing gets a bad rep but if can be a very productive means of personal selling if done properly and legally. One of the main problems with telephone marketing is the training required to ensure that all phone calls meet regulatory requirements and that the sales people themselves do a good job at representing your organization.

Personal Selling

Exactly how it sounds, personal selling is any face-to-face encounter that has the potential to turn into an investment in your cause. Face-to-face selling has a high rate of return however it requires the most resources of any marketing tactic because it requires research, scheduling, coordination, and often multiple meetings between executives.

Online Marketing

There is no doubt that the internet has changed the marketplace and it is also one of the most cost-effective methods of marketing. The problem is have historically fallen behind with online trends and don’t make investments in online marketing processes, never mind an online marketing plan. For a social venture to be successful in the 21st century, it’s almost impossible to avoid investing in a website and social media.

In a recent study published by Direct Marketing: An International Journal, TCA was used to measure the effectiveness of these approaches based on the level of control over direct marketing (DM) resources compared to the cost to implement each approach. Not surprisingly, the most productive forms of marketing were namely personal selling, telephone, direct mail, and online while the least cost-effective forms were direct response and catalogue. However, the findings presented in this study are consistent in that they support the use of multiple forms of marketing as the most effective approach.

What does marketing have to do with fundraising?

Most non-profits are small, and many of these organizations sustain their projects through donations from the public rather than grant funding. This means that marketing (or fundraising) is one of the most vital metrics that every organization should pay close attention to when planning how they sustain their operations, pay their employees, and build capacity. So, if we take grants off the table, we can first consider other forms of revenue generating pursuits, including:

1. Individual Pledges

2. Corporate Giving

3. Sponsorships

4. Fundraising Events

5. Products/Services

6. Major Donations

References

Mallin, M. L., & Finkle, T. A. (2007). Social Entrepreneurship and Direct Marketing. Direct Marketing: An International Journal, 1(2), 68-77. doi:10.1108/17505930710756833

20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

“The question isn’t who is going to let me; it’s who is going to stop me.”

Humans without ambition – Goodbye and Goodluck!

I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘Ƨrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.

Know the dynamics of the entire marketing funnel, like the back of your hand.

Read ahead. May the Force be with you.

1. NeilPatel.com

Specialization: Thought leadership

Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.

Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.

Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.

This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!

Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)

2. Search Engine Land

Specialization: SEO + SEM + Local Search Marketing

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.

SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..

Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.

The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.

Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.

Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)

3. Content Marketing Institute

Specialization: Content Marketing + Brand Marketing

Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.

The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.

Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.

Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.

Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)

4. MWWPR

Specialization: PR

What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.

Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.

Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.

Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!

5. Marketing Land

Specialization: Digital marketing + Martech

Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.

Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.

Hottest news: Marketing Land’s newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client’s advantage.

This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.

Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)

6. Adweek

Specialization: Brand Marketing

What is the must-read publication for all executives at the largest advertising agencies? I wouldn’t think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.

Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.

Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can’t be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.

Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.

Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)

7. Marketo

Specialization: Content Marketing Strategy and Marketing Automation

Marketo blog specializes in providing scalable marketing automation solutions. Although this is

targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.

Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk’s reliable webinar solution with Marketo

Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.

Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.

Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.

Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)

8. Unbounce

Specialization: Landing Page Management and Conversion Optimization

The Unbounce blog features tons of great scientific tips on building amazing web pages that are optimized to collect and convert leads.

Subscription to this newsletter gives you a very good analysis of different landing pages, it provides multiple examples of different landing pages and actionable information on what is good and what is worth testing/changing.

Data Driven Analysis: Unbounce presents content that is supported by scientific evidences and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All of their posts provide a short critique after each example that can give you some A/B Testing ideas for your landing page.

Best Practices for design testing: For A/B testing, it’s often effective to start with starkly contrasting designs. Once one design wins out over the other, you can start to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on best practices for designing tests.

Most Shared Article in 2015: 32 Ways to Squeeze Leads Out of Your Next Marketing Campaign (7K Shares)

9. Inbound.org

Specialization: Ultimate guide to growth hacking.

Absolutely. This community is full of awesome, friendly, knowledgeable people who legitimately want to help you. Their newsletter provides some of the best business/marketing advice can be learned from other founders.

Awesome community: Regardless of your current role/position you should always join a marketing growth hacking community. Any place where marketers, growth hackers, and founders congregate to discuss is where you need to be and there is no better place than inbound. This newsletter gives you a quick snapshot of the most popular discussions.

Traffic generation: The focus of this newsletter is a bit narrow, it specializes in growth hacking techniques particularly on how to get highly qualified prospects to your site.

Inbound is an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization etc. Don’t think twice before subscribing to their newsletter.

Most Shared Article in 2015: Today, Facebook announced they’ll be adding a new feature to Messenger that allows you to send money (9K Shares)

10. Marketing Profs

Specialization: Marketing Education & Research

MarketingProfs is an online resource and community for marketing professionals. It provides its members with information via newsletters, blog posts, training and seminars. It is a multi-million dollar company today that serves a community of more than 492,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations. Their newsletter is reflective of all this knowledge and serves as a guide to practical marketing insights, lessons, perspectives, and know-hows.

Knowledge upgradation: It is essential for any marketer to keep abreast of the latest developments and updates in marketing and there is no better newsletter for this than Marketing profs. Marketing Profs is one of the best places for guest posting and naturally attracts good articles.

Wide Range of Topics: With 23 categories of content to choose from, you could spend hours a day reading MarketingProfs. And that doesn’t take into account the podcast, in-depth marketing guides and video tutorials.

This newsletter offers real-world education for modern marketers through training, best practices and research. A must subscription for all marketers.

Most Shared Article in 2015: 2015 Will Be the Year of Video Marketing (3.1K Shares)

11. Convince and Convert

Specialization: Content Marketing and Social Media

A Practical and actionable marketing blog. To the point, crisp and insightful. No wonder Convince and Convert is presently ranked as the #1 content marketing blog in the world, the #3 social media blog in the world, and the #18 overall marketing resource in the world. This is one of the best newsletters for B2B content marketing information.

Killer guest bloggers: The list starts with Jay Baer, founder of Convince and Convert and one of the most innovative thought leaders in this space, known for his consistent & quality content.

Case studies: Their newsletter and blog posts focus on case studies which will help you get better at social media and content marketing through audits, creation of strategic plans, setting up and configuring metrics and tracking.

Convince and Convert is an award-winning blog and comes out with a daily email newsletter called “Definitive”, and the weekly “Social Pros” podcast for social and content professionals. ‘Definitive’ is one of the most sort after newsletters in digital marketing space.

Convince and Convert also provides consultancy services and works with some of the biggest brands in the world. Their newsletter and blog is, therefore, reflective of their experience working for dozens of brands and agencies to bring best solutions to their social media, content marketing and digital marketing challenges.

All of this makes Convince and Convert, one of the best practical and actionable marketing newsletter. Do subscribe.

Most Shared Article in 2015: Why You Should Be Building Trust, Not Traffic (2.6K Shares)

12. Quick Sprout

Specialization: SEO + Link Building + Affiliate Marketing

The Quick Sprout newsletter, comes from one of the most popular thought leaders in Digital marketing Space, Neil Patel and is a must-subscribe for all business owners. If there is one reason for subscribing to Quick Sprout newsletter — that is to never miss a new post. Such is the importance of these posts. Every post is insightful and has practical applications.

Data driven Insights: The content of Quicksprout tends to revolve around entrepreneurial lessons related to online businesses. What makes this blog so special is that it is open about showing real data to validate the information they provide. Seeing real website traffic numbers, conversion rates and growth data is what makes this content so special.

Although Quicksprout specializes in SEO, it has a variety of articles on online marketing and some awesome social media marketing articles.

Awesome infographics: But what differentiates QuickSprout’s content from the rest of the content on the web is it’s use of infographics to explain data driven insights. Such insights help in explaining stuff real quick, this is probably what brings the newsletter it’s 35K subscribers!

Expertise: Neil Patel is an expert marketer and he puts out some killer blog posts that help his audience really get an in-depth grasp on topics like SEO and content marketing, usually a piece that is neglected by lots of ecommerce companies.

Subscribe to this newsletter before you miss out on another article!

Most Shared Article in 2015: The Ultimate Guide to Hashtags (4.6K Shares)

13. Mashable

Specialization: Social Media + Tech + Business

If you are a marketing professional who wants to stay ahead of the curve, then you can’t miss out on the Mashable newsletter. Here’s why.

There are 3 key features which make Mashable newsletter indispensable and the reason this newsletter tops our list.

Wide range of categories: Mashable has mainstream audience spread across techies, marketers, business professionals, and casual social enthusiasts. So they make sure that every blog post has a broad appeal. Mashable newsletter keeps you updated on a wide range of related categories and gives you a good macro picture.

Fresh Content: Mashable always prefers to be in the first group for any piece of news. They consider second hand news to be completely unworthy of publication. Of all the things, they do not compromise on freshness of content!

Viral content: The Patented algorithms of Mashable ensure that you don’t miss out on any content that is going viral. This newsletter keeps you updated on the biggest stories before they become big.

For content marketers staying ahead of the curve means survival. Don’t miss out on this newsletter.

Most Shared Article in 2015: Facebook reaching out to users who might be suicidal (17.8K Shares)

14. Entrepreneur

Specialization: Entrepreneurship + Business

Alert: If you don’t subscribe to this newsletter, you will miss out on some really good quality content!

Entrepreneur magazine is known for its awesome content and amazing contributors. Their ability to attract highly skilled writers, thought leaders, and innovators is one of the reasons why they rank on this list.

Good Quality Content: Entrepreneur mag has a very targeted niche audience. This gives them an advantage to be highly selective about their writers and contributors. They know their audience really well and publish tailored quality content.

Targeted Content: Articles covered in this newsletter pertain more to the aspiring entrepreneurs and early stage ventures, focusing more on topics related to technology and growth strategies. This is especially useful for marketers interested in growth hacking and viral marketing.

Good Categorization: This newsletter clearly categorizes its content into specific topics and lets you choose from these topics. You could subscribe to all the topics or go for particular ones.

From Money & Finance to Growth & leadership, this newsletter covers everything related to entrepreneurship and is a must for aspiring entrepreneurs.

Most Shared Article in 2015: 10 Success Habits That Will Dramatically Improve Your Business (40.4K Shares)

15. Buffer

Specialization: Social Media + Content Marketing

Although the newsletter from Buffer blog specializes in providing good quality content on social media, it also focuses on productivity, life hacks, writing, user experience, customer happiness and business. This makes it indispensable for content and social media marketers.

Social Media: The content of this newsletter as well as its blog is intended towards promoting buffer application,a social media management tool. Naturally the newsletter is social media centric and is a great repository for articles on sharing, creating, analyzing and converting with social media.

User Education: One of the primary reasons for the popularity of this newsletter is that it believes in providing content that educates + motivates readers to take action and still has that viral appeal. No wonder they have succeeded in growing to a 41,231 newsletter subscription base.

This newsletter comes in the form of both a blog and daily newsletter and will give you the ins and outs of scoring big on social media. Their posts will help you maximize your return from social media platforms by educating you on how to measure your performance. While they may not post as often as other blogs, their posts are thorough, detailed and data-driven. Buffer newsletter is full of all the best social media tips, tools, experiments, and advice.

Most Shared Article in 2015: The Psychology of Facebook: Why We Like, Share, Comment (9.9K Shares)

16. HubSpot

Specialization: Inbound Marketing + Sales

This newsletter provides you with the latest Marketing Tips, Trends, and Best Practices in digital marketing space. Known for their actionable content, they cover a wide range of topics that include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more. Above all, you can’t mention content marketing without mentioning HubSpot. These guys literally wrote the book on it.

HubSpot software is a sophisticated Marketing platform which helps you in managing Inbound Marketing and Sales. HubSpot maintains specialized blogs for Marketing, Sales, Agencies and Web design.

HubSpot Academy is a blog intended for user education and provides resourceful guides on everything related to Inbound marketing and sales. It provides detailed user guides on topics from Keywords to Call-to-actions.

When you are stuck for ideas, need answers to specific marketing questions, want content to use as reference and to understand new concepts and ideas, spend time on their newsletter! This newsletter provides awesome content on everything related to Inbound.

Most Shared Article in 2015: Do You Really Need That Exclamation Point? [Flowchart] (10.7K Shares)

17. Moz

Specialization: SEO + Inbound Marketing

When we are talking about Moz, there are two things we need to know before getting into the details of their newsletter. One ‘The TAGFEE Code’, two ‘Rand Fishkin’.

The TAGFEE Code: It essentially drives everything Moz does, everything they create and cultivate – their software, content, corporate culture, and relationships. They’re all a direct reflection of their mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. Same goes with their blog and newsletter.

Rand Fishkin, The Wizard of Moz: He’s founder and former CEO of Moz and co-founder of Inbound.org. An active blogger, Rand regularly writes on SEO, content, search, & social on the web, from his multiple blogs. Known for his ‘Whiteboard Friday’ lectures, Rand is today the most sort after thought leader in Digital Marketing space.

Moz Top Ten: Almost everything Moz does with marketing seems to be spot-on and their email newsletter is no exception. Instead of pushing their agenda with tons of their own posts, the Moz Top Ten pulls a bunch of great posts from around the web and shares them with its audience.Their posts cover covers the best stories on inbound marketing, SEO, and social and this is one weekly newsletter people look forward to reading.

Get this Newsletter now! I mean now!

Most Shared Article in 2015: The Web Developer’s SEO Cheat Sheet 3.0 (10.6K Shares)

18. Social Media Examiner

Specialization: Social Media in/and business

Social Media Examiner, the world’s largest online social media magazine, designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.

Amazing case studies: Subscribing to their newsletter gives you an update on the amazing research and case studies on social media presented by SME in their blog. This blog is go-to resource for most things Social Media. They cover a wide variety of information and have some have an array of extensive articles and case studies on Facebook Marketing!

Social Media Experts: Social Media Examiner blog is one of the most important blogs dealing with social media, new updates and features, and the usage of social media in business. Want to hear what’s new on Facebook, Twitter, LinkedIn, Google +, etc? Subscribe their newsletter and you will never miss anything related to social media.

They work with top social media experts to bring you all the news you need to optimize content marketing with social media. Their articles in the newsletter will help you integrate social media into your content marketing strategy.

Most Shared Article in 2015: New Facebook Terms: What Marketers Need to Know (12.1K Shares)

19. KISSmetrics

Specialization: Web Analytics with a focus on ecommerce and SaaS

Everything apart, these stats alone make a strong case for you to subscribe to this newsletter.

– 350k visitors a month

– 82% of web traffic is from the blog

– 70% of leads from blog (15 sales reps)

– $100k-$150k a year spent on blog (infographics, content, content promotion)

– Estimated ROI of $900,000

Data Driven Insights: This newsletter provides you with the most authoritative and scientific methods to optimize your marketing based on metrics and covers this topic in depth. Although this newsletter specializes in Analytics, it is an excellent source for data driven insights on other topics such as Branding, copywriting, E-Commerce, Marketing, Social media, Design, Twitter, Facebook etc.

Customer Insights: As the tagline suggests ‘Google analytics tells you what and Kissmetrics tells you who’, this newsletter provides insightful infographics, Data visualizations and cheat sheets on customer behavior and psychology.

Numbers and data don’t lie — they tell you what is working, what isn’t and how the business responds to testing and changes. Your ability to decipher analytical data and use that information to make changes in your business decides your success or failure. This is exactly what you get out of this newsletter. We highly recommend this newsletter for everyone into digital marketing, especially for budding SaaS and E-Commerce companies.

Most Shared Article in 2015: The Ultimate Guide to 150+ Google Analytics Resources for 2015 (3.5K Shares)

20. CopyBlogger

This newsletter is a preeminent source on using content to market a business and is ‘the’ destination site for SMBs for tools and techniques on content marketing. This newsletter gives you the solutions you need to succeed in improving traffic, links, subscribers, and a profit-generating website.

Pioneers of Content Marketing: The founder, Brian Clark, had already been using online content to build businesses since 1998, way before anyone started using the term “content marketing.” Today, many consider Copyblogger the granddaddy of blog writing and strategy.

Guidebook to web writing: This newsletter serves as a valuable guide for good web writing. Their articles are crisp, to the point and accompanied with a dash of humor. This newsletter is intended for those who are already in the good at blogging and provides advanced training.

Quality Writers: The primary reason for the success of this newsletter is the quality of the writers. Most of them are geniuses and this is no exaggeration. They share the most consummate information on the subject of blogging and content marketing. Their content is always spot on.

Copyblogger produces five to six articles each week. Each blog details the hottest trends in content marketing is written in a simple and engaging way. Subscribing to this newsletter keeps you updated on the latest posts.

Most Shared Article in 2015: 10 Key Factors That Will Determine the Future of Google+ – Copyblogger (3.7K Shares)